Walmart helped launch actor Drew Barrymore’s retail career — but now the Hollywood star is getting ready to spread her wings.
The 40-year-old founder and chief executive of Flower Beauty, a five-year old make-up venture whose products are sold exclusively by Walmart, is launching her own e-commerce web site this year and is in talks with retailers abroad about carrying her assortment of products.
“It’s a big opportunity for us to attract new customers,” the actor said during a presentation at the annual Financo CEO forum, where her father-in-law Arie Kopelman, the former president of Chanel Inc., interviewed her.
Barrymore’s line is marketed as luxury quality sold at inexpensive prices. It includes lipstick from $5 to $7 and eye shadow for $10 and foundation for $14, according to Walmart.com.
The eye makeup is the No. 1 brand sold at discount chain.
Barrymore told The Post she is being approached by international retailers “of all types” and that she would like to introduce Flower Beauty in Australia, the UK, China and South America.
“But I won’t hike up my prices,” Barrymore said of her expansion plans. The actress declined to disclose Flower Beauty’s sales, but pointed to the fact that it’s sold in nearly all of Walmart’s 4,000 stores.
“They would drop us like a hot potato if we didn’t deliver,” she added.
The discounter recently renewed its contract, which excludes international rights.
While Barrymore said she is “proud” to work with Walmart, she conceded that “I get this look when I say I’m exclusive to Walmart, and yeah, I get it.”
The daughter of John Barrymore and a mom or two young girls, Drew has dialed back her acting career to focus on motherhood and her business, she said.