Drew Barrymore Launched the Prettiest Lingerie at Anthropologie Just in Time for Valentine’s Day

Drew did an interview with People to talk about her new Lingerie line for Anthropologie.

After successfully launching her beauty brand Flower Beauty over four years ago, Drew Barrymore debuted her timeless, classic and quirky Dear Drew fashion line through Amazon Fashion last fall. Full of vintage-inspired designs, modern takes on retro silhouettes and romantic accessories, it’s no surprise her newest launch of vintage-style lingerie is available at the beloved retailer, Anthropologie (and just in time for Valentine’s Day!). We caught up with Barrymore who spilled on the inspiration behind the four-piece lingerie collection, the secret to cute but comfortable undies and even offered up some advice on finding the perfect lingerie set for a loved one.

Why are you so excited to launch at Anthropologie?
I love Anthro for everything from shower curtains to furniture and art. Of course I love their clothes too, but it’s really more of a lifestyle for me.

What makes a perfect lingerie set?
If it’s silky, then I like a little vintage style to it. It’s still very sexy while still being modest and stylish. And for cotton, I like it to be soft and luxe while being an everyday fabric.

What was missing from the lingerie market that you really wanted to introduce with these intimates?
I like when lingerie is timeless. I also want it to be demure and tasteful…not too provocative or novelty.

For people looking to buy lingerie for their significant others on Valentine’s Day, what’s your advice on finding a great set for someone you love?
Get them something that is not just for him, but for her as well. Women do not want to stand there feeling vulnerable. We are so much more confident when we feel sexy rather than playing an oversexed fantasy.

Best Valentine’s Day date ideas?
A girl party if you’re single. I’m thinking pajama party with champagne, pizza and Netflix! And for couples, an old revival theater for a date…and bring wine and paper cups and make out to an old black-and-white movie.

Any tips on finding a well-fitting bra?
To be perfectly honest, my favorite part of the day is when I take it off and throw on really thin worn-in clothes and get cozy.

What’s the secret to a perfect pair of comfortable but cute undies?
It’s the material and fit. There is a way to make comfort very cute!

Why should you invest in a cute pair of silk PJs?
Silk is the most movie star feeling ever, so treat yourself whether it’s for your mate or just you!

Drew on the Cover of the February 2018 Issue of InStyle

DREW BARRYMORE has spent 43 years charging forward. We asked her to go back to where she started.

One advantage Drew Barrymore has from living in the heart of the cultural consciousness for the past 35 years is that she has primo #TBT material. “When I was 6, my mom dressed me like a little 80-year-old woman,” Barrymore says, holding a stack of inspiration images on the set of her InStyle cover shoot. She lands on one from 1983 where she’s in a miniature black evening gown and pearls. “When I first unearthed this photo, I was like, ‘Are you kidding me? That’s my daughter Olive’s body 100 percent!’ ”

But it wasn’t only the trickle-down genetics and era-specific fashion that resonated. “None of those pictures were taken at home,” she says a few days later, sitting in the den of her Upper East Side apartment in N.Y.C. “Not like people would necessarily have pictures of me at home, but it’s almost like I never was at home. I was always out and about. That was the biggest takeaway for me.” She pauses and smiles. “And it’s funny because you’d have to take a crowbar and a spatula and a forklift to get me out of the house now.”

Barrymore’s apartment is equal measures Drew and her two daughters, Olive (5) and Frankie (3). Sandra Boynton books are stacked on Rizzoli monographs; Dr. Seuss mingles with Joan Didion. It’s cozy and personal—and has a super-impressive craft closet. It’s easy to see why the trio who inhabit the space would never want to leave. Tonight the family has just finished decorating two Christmas trees to a holiday playlist of Elvis Presley, Mariah Carey, and Bing Crosby classics. Miracle on 34th Street is on TV, soundless, in the background.

At 43, Barrymore is still finding room to explore. Outside of acting, which she still loves (her Netflix show, Santa Clarita Diet, returns for a second season this year), and producing (her company, Flower Films, has both TV shows and films in the works), the star also boasts Barry­more Wines by Carmel Road, the cosmetics line Flower Beauty, and Dear Drew, a clothing collection launched this fall with Amazon Fashion.

“I kept feeling this burning desire to build an apparel brand for women by women, to explore something romantic,” she says. “I took it back to my love of tailoring and having been in a costume house my whole life.” The cuts and silhouettes match Barrymore’s personal aesthetic. “I have a body type that I tend to cover up,” she says. “So it’s nothing tight, not big and boxy, more of a fluid drape that feels like the ’20s, ’40s, and ’70s. Not utterly casual but efforted in its effortlessness.

“I’m very conscious about the way people feel,” Barrymore says of how she looks at her growing empire. “When I was making movies, I just didn’t want to tell a depressing story; I wanted to tell one about some type of self-improvement. I thought, ‘There’s enough shit in life. I want optimism and joy.’ At the same time, I don’t like magic-wand happy endings—and now I don’t like magic-wand makeup or magic-wand clothes.”

Drew Barrymore Dishes on Her Secrets to Co-Parenting and Makeup-Free Beauty

Drew Barrymore was honored at the annual Children’s Hospital of Los Angeles Once Upon A Time Gala in Los Angeles on Saturday night, and ET’s Lauren Zima caught up with her on the red carpet, where she opened up about her love of Halloween and the challenges of co-parenting.

So how does Barrymore make it work as a newly single mom-of-two? “Plans,” she explains. “Constant plans. We, as a family, have three dates for this Halloween.”

Between all the planning and coordinating with her ex-husband Will Kopelman’s family — the couple’s divorce was finalized in August after four years of marriage — Barrymore says she feels honored for the continued love and acceptance from her children’s paternal grandmother. “[It] means the world to me,” she says.

Still, the 41-year-old actress and producer is looking forward to the hectic Halloween in front of her. “It’s like the best day ever,” she gushes. “It’s the only day that’s acceptable and not totally creepy to wear a mask, so God bless Halloween! I love it. I get to be an anonymous parent that night, so I’m into that!”

Speaking of dressing up, Barrymore looked stunning in a black, off-the-shoulder Elizabeth Kennedy New York dress, with her hair swept back in a loose braid.

But with the busy demands of motherhood and entrepreneurship — Barrymore has her own makeup line, Flower Beauty, as well as her own production company, Flower Films — the star says she saves getting made up for special occasions these days.

“I have a motto, ‘A smile is better than any lipstick you’re ever going to buy,'” she says. “So if I can be just me every day of my life and have the makeup moment feel special or like I’m carving something out of my time, or I’m making an effort to show someone in a meeting or a dinner that I’ve made the effort — it feels special. But every day is not like that.”

That explains some of the stellar makeup-free looks the How To Be Single producer has been posting to her Instagram lately!

Barrymore was honored at the Children’s Hospital gala with the Courage to Care award, given to those who champion children’s welfare-related causes. She posted a photo of her award to Instagram on Sunday, writing that the honor “will just make me work harder to earn it!”

But that wasn’t all! Barrymore also got to fangirl over fellow Children’s Hospital volunteer, Katy Perry, who performed at the gala.

“Oh yeah! And this happened!!!,” she wrote on Instagram. “@katyperry my fellow @childrensla representative tonight at the gala!!! #loveher #roar me and my daughters listen to her with such joy!”

Plus, the actress had a very special date for the gala: 13-year-old Madison Elizondo. Barrymore met Elizondo, who has been treated frequently at the hospital, last year, and the two formed a friendship. ET can exclusively reveal that Barrymore gave her pal the full red-carpet treatment Saturday night! Elizondo was styled by Barrymore’s personal stylist, and the actress’ team also did her nails and makeup.

Drew Barrymore explains the next steps for her beauty business and why Instagram is her favorite social channel

Drew Barrymore is no doubt best-known for her huge Hollywood roles in blockbuster titles — “E.T,” “Charlie’s Angels,” “Never Been Kissed,” and “Donnie Darko” — and while she still plays a major role in the movie and TV industry through her production company Flower Films, a big focus of her life now is situated at the helm of her cosmetics business.

Barrymore founded Flower Cosmetics in 2013, which offers an affordable cosmetics line, sold exclusively at Walmart.

The cosmetics industry has many established players and the sector is extremely competitive; something Barrymore clearly knew a thing or two about when she launched Flower — her ex-husband’s father, Arie Kopelman, is the CEO of Chanel.

Speaking to Business Insider at Advertising Week New York on Wednesday, Barrymore explained the three reasons why she made the leap.

“It was getting my sort of college degree in being a co-creative director for Cover Girl for eight years, being part of the campaigns, and concepts, and marketing, and photography,” she said. “Working with [makeup artist] Pat McGrath and trying to drive the brand into something I felt like could best serve, as well as the women we were trying to reach gave me so much education that it felt like a waste not to do something with it.”

Barrymore then joked: “I’ve also been in a makeup chair since I was 6-years-old and had the fortune of working with the icons of the beauty industry, so learning, being in love with products, pigments, brands, companies, and just being a constant student of makeup.”

She described the third reason as a “hybrid” of the love of makeup and the advertising of it.

“I think there’s such a crucial necessity for positive messaging so that women feel empowered and are not making themselves up to be something else,” she said. “It’s always about being the best you. Who you are inside and your joy levels and a smile is better than any lipstick. It’s sort of anti-makeup messaging, but I think it’s more human-messaging and the rest will fall into place.”

What most surprised Barrymore about running a cosmetics line was the “level of time-consuming anxiety” that comes with constantly attempting to track down the latest innovations.

Barrymore said: “That’s really what the beauty game is all about. It’s about constant new-to-market products. So traveling to labs and creating 30 to 50 new products every single year is so much more all encompassing and consuming than I would have assumed.”

“When we launched, we launched with 180 products and that felt like an undertaking. But every year there are 30 to 50 [new products]. Chasing innovations and being competitive with the labs is one of the most challenging and exhausting [aspects] but when you win a victory, you feel like you want to throw a party. You got that formula? This is a good day,” Barrymore added.

The Flower brand has since expanded into other verticals including eyewear and a recently announced home line. We asked where she might take it next.

“[The idea is] to build the branches of your tree from a nucleus. The nucleus is color cosmetics with Flower: Fragrance, brushes, bags, eyewear — things that naturally evolve and don’t feel like they are greedy and all over the place,” Barrymore said.

“With the [home] line comes the love of home, and design, and lifestyle — those are natural branches to that tree. Slow and steady wins the race and being on point with what you’re trying to do, rather than just throwing it out there and seeing what sticks,” she said.

As far as marketing is concerned, Barrymore remarked that there has never been more content available from beauty bloggers and companies offering makeup “how-tos.”

“If anything, it’s overloaded. Where do I begin to go down the rabbit hole of people showing their knowledge, application, love, passion, their latest thing? It’s all being shared out there and that’s fun to see major companies that used to just rely on TV and print accessing these women bloggers out there and wanting them to talk about their products because it’s a more human channel,” Barrymore said.

As for herself, Barrymore says Instagram is her online channel of choice. The actress, producer, and entrepreneur has more than 5.3 million followers and regularly shares updates about her businesses.

“Instagram: that’s my platform. I need one and one only. I’ve never done Snapchat, never done Twitter. Facebook is important but I’m personally invested in Instagram — that’s my channel,” she said.

Barrymore participated in an Advertising Week New York panel on Tuesday afternoon with her ex-husband Will Kopelman’s father Arie Kopelman, who is the CEO of Chanel, and her ex-husband’s brother-in-law, ad tech company Kargo’s founder and CEO Harry Kargman.

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Marie Claire – April 2016 | Drew’s the Boss

Drew Barrymore runs a whole lot more than a stellar career in Hollywood. She’s at the helm of a burgeoning beauty empire, a production company, a wine business, and a bestselling memoir. Welcome to her next act.

Drew and I both like to say we won the sister-in-law jackpot. From the night my brother, Willie Kopelman, introduced us at a quiet dinner in Santa Monica, California, in 2011, we were add-water-N-stir insta-pals. Our wine-fueled cackles have taken us late into the night, and we’ve made breakfast for our kids with eye bags at 6 a.m. And at any time in between hours of coffee and cocktails, she is a pure joy—no prima-donna horsesh*t, no entourages, no vanity.

With last fall’s memoir, Wildflower, Barrymore has cemented herself as not just an award-winning actress, but also an accomplished writer. Not to mention entrepreneur: Her production company, Flower Films, has made more than $1 billion at the box office and released the recent How to Be Single; her makeup and eyewear line, Flower, is launching an e-commerce site this year and may expand abroad; and sommeliers across the country have added Barrymore Wines to their lists. We plopped on her bedroom carpet while our kids watched The Little Mermaid downstairs, and got to it.

On fame and celebrity friendship: “I’ve never felt comfortable with this, sort of, camaraderie of famous people. I’ve known Poo Poo [Cameron Diaz] since I was 14 years old. We just happened to know each other before her career started, and I was working in a coffeehouse trying to refigure out my life. So in a weird way, it doesn’t even count with us.”

On making an effort: “I went to parent’s night, and I wore some lipstick and concealer, and I thought the people at school looked at me kind of differently. I normally come with acne, and Ugg boots, and I thought they were like, ‘Oh that’s nice, she made a little bit of an effort.'”

On trying to do it all: “I really had to tell myself, You can do everything, but you will have to do them at different moments. And you can do a lot in the same moment, but you can’t do everything in the same moment. It was a good lesson that you will just have to prioritize and put some things over here for a little while.”

On being self-taught: “It was prompted a little bit by a fear of I don’t want to end up being 25 and not having ever educated myself in any way.”

On self-promotion: “I try really hard to keep my Instagram personal and sweet, and use it in a way to engage with people so that I can talk about work stuff, but [self promotion] is so not who I am.”

Read the full interview and see more pics in the April issue of Marie Claire, on newsstands March 22.

Drew Barrymore Gushes About Being in Her 40s: “I Feel Better, Calmer, Smarter, Wiser”

Closer Weekly shares an article on Drew talking about being in her 40s!

Drew Barrymore doesn’t just feel wiser now that she’s older — she feels “better, calmer and smarter,” too!

In a new interview, the actress — who turned 41 on Feb. 22 — gushed about entering her 40s. “You just get better, calmer, smarter, wiser and also with the life span now, 40 is the new 30, 50 is the new 40,” Drew said.

“You have to really work hard at like being someone who has inner peace and real educated about your own life decisions. And that just takes time,” she continued.

The mom-of-two additionally confessed she loves how her personal style has changed as she’s gotten older. “I’m not a skin-tight girl. I don’t even want knee cleavage,” Drew joked.

“Quote me on it, I don’t like knee cleavage. I don’t like breast cleavage. I don’t want any cleavage. Like to me, forearm and collarbone are so sexy, and back. Four inches of ankle goes a long way,” she added.

Drew Barrymore Says Her Daughters Are the ‘Greatest Things in the World’

Drew Barrymore loves her little girls more than anything, but work is a huge part of her world, too.

“They are the greatest things in the world​,” Barrymore, 41, told PEOPLE at the Pokémon Afternoon Soiree Saturday in Los Angeles.

“They’re super excited. I go to a business conference, they’re like, ‘Oh wow, Mom’s at work.’ This is much more exciting.​”

The actress and founder of Flower Beauty cosmetics, who shares two daughters — Olive, 3, and Frankie, 22 months — ​with husband Will Kopelman, explains that even though motherhood has always been her main priority, getting back to work is on her mind.

​”I really challenge myself by putting work second​,” Barrymore says. “​​I’m not the mom who is working all the time and then worried about the time I spend with my kids. I’m actually at the point where I’m spending so much time with my kids, I’m worried about my work life.”

She adds, “That feels like at least a better guilt.”​

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Drew Barrymore on Flower Beauty and the Celebrity Sellout

The Daily caught up with Drew Barrymore, who founded her cosmetics line Flower Beauty in 2012, last week at the Financo retail forum in New York where she was in conversation with her father-in-law, the former CEO of Chanel Arie L. Kopelman, about her burgeoning beauty empire and her plans to roll out the concept in China, Australia, the UK, and online.

On never wanting to be a sellout celeb:
“After E.T. an onslaught of product placement opportunities came my way and for someone living in a single mother house in West Hollywood who didn’t have two nickels to rub together, it seemed very enticing. But I remember Steven Spielberg saying, “No. Don’t. Think about the longevity of your career. If you sell out now you can cheapen your message. Somehow at 7 years old it totally clicked and made so much sense to me.”

On saying no to that Covergirl contract:
“After that advice I had an allergy and fear of endorsing anything for the rest of my life. So when Covergirl came knocking, we had a wonderful, inspiring conversation but I said, ‘Thank you so much, I really love your brand but I just don’t endorse things.’ They came back to a year later and said, ‘What if we made you co-creative director and you would be in charge of all the marketing?’ I actually love marketing and would die to go into the advertising business because I think it’s so powerful. Covergirl saw the kind of person I was and gave me an opportunity that they thought might be more inspiring and fitting to me at this time in my life. And I loved it, especially the empowering messages for women. You know, girl dancing in her closet, Helmut Newton timeless style backdrop. These are the kind of women that I relate to because they’re telling you to be your best you, not to be someone else.”

On what inspired the launch of Flower Beauty:
“It was an auspicious aligning of the stars. I had been a co-creative director at Covergirl for seven years and as my contract was ending the woman who was the head of Walmart said she was looking for a different type of venture in her beauty department. So we met and came up with the philosophy of doing luxury goods at mass price point.”

On the concept of mass luxury:
“When you’re forced to think differently, you really do think outside the box. We tried to bring a brand promise and stay true to it and we actually managed to create really expensive high-end luxury formulas at those labs by changing the margins and putting all of our marketing and advertising dollars into the products. Now you see every big company putting their marketing money into social media and Snapchat anyway.”

On taking advice from her father-in-law:
“Arie has been such an amazing sounding board. I would go to him and say, ‘I’m struggling with the packaging, my heart’s over here, my guts over there,’ and he’d say, ‘Walk into a store, look around, tell me everything you see.’ And I would come back to say this and that. Then he would say, ‘Now look around and tell me what you don’t see.’ And it was the best advice ever. Arie and I also talked about the difference between name slapping companies and companies that really are thriving, where you can feel the investment of the people involved who are giving their lives over to it and caring about every piece of it.”

On her idea of success:
“The definition should be relief and employment. And I think it really does come down to the product, the formulas, and they way things are performing. Women know the difference. Flower Beauty is growing by the day. We started in 1,600 doors and now we’re in almost 4,000. We also just launched Flower Eyewear, and we’re number one at Walmart, which I’m very proud to say because I’m relieved it worked. Reviews are important—social media and creating a good marketing campaign that really speaks to women.”

On empowering women through makeup:
“As a woman, makeup is the greatest thing ever. I looked like the Crypt Keeper before I came here. A little foundation and lipstick on my lips and cheeks—and OK, a blowout—and it’s amazing how that has changed my whole perspective and my confidence. If you walk into a room and you’re insecure and looking for people to validate you, you’re screwed. You walk into a room and present who you are with some level of self awareness, confidence, and a kind heart, and you’re on a different cylinder. I think makeup is a great gateway to that.”

On marrying motherhood with the beauty business:
“I come from the world of movies and storytelling, so the story of empowering women has never been so vital to me because I now have two daughters and I am responsible for their journey and raising them into wonderful women. Flower Beauty has enabled me to spend my time being the kind of mother that I really wanted to be. I didn’t want to be on a film set from 5 a.m. until midnight, missing out on my children’s childhood. This way, I can be a businesswoman that wakes up with my kids, feeds them dinner, puts them to bed, and spends my weekends with them. When they’re 16 and slamming the door in my face, then maybe I’ll think about going back to film. But right now, these businesses exercise a different muscle for me. Being in films makes you lazy because you can wake up and be like, I want to be a news anchor today in Paris and you make a film about that, but oh my god the beauty business…wow, it’s challenging.”

On the future as a slow burn:
“Nothing happens overnight. Which is scary, because you want it to financially work overnight. But slow and steady wins the race. The companies that I aspire to be, like Honest and what Gwyneth Paltrow is doing with Goop, have taken years. You can see that it is their blood sweat and tears and it’s isn’t celebrity name slapping. More power to those people.”

(Source)