Filed in Articles Flower Beauty Interviews

Q&A: Drew Barrymore on ’90s Beauty, How Concealer Can Be Empowering, and More

New York Magazine did a Q&A with Drew and it includes a video tutorial about using concealer.

Although celebrities like Blake Lively, Reese Witherspoon, and Cameron Diaz are eager to become lifestyle brands, Drew Barrymore isn’t in any rush. Despite penning 1,000-word odes to egg sandwiches, releasing a best-selling heart-based photography book, and launching her own beauty company, Flower Beauty, Barrymore says she doesn’t consider herself in the lifestyle-brand game. “If it organically morphed and evolved into that, it would be something,” she told the Cut. “But I don’t have any plans for that yet.”

She talked to the Cut about how she would respond to critics who don’t see makeup as empowering, her planned expansion into skin care, and how she’s just “trying to get shit done.” Plus, watch the exclusive video tutorial above, in which she teaches us how to achieve a modern take on ’90s beauty.

A few years ago, you were People Magazine’s “Most Beautiful Woman in the World.” How do you feel about beauty now versus then?
That’s so nice they put me on that list again. I don’t take things like that for granted or assume. But I feel no different, really. I think about beauty more in terms of how to make women feel good and empowered through this beauty company. I think about beauty on a business level. My own personal routine hasn’t really changed much.

What is your skin-care routine like?
I still wash my face twice a day. That’s probably my one sanctuary. I use a cleanser from the facialist Christine Chin. It’s super-expensive and that bums me out because I’m used to drugstore brands. I also love brightening serums now. I have the patchiest, reddest, most hideous/discolored skin, so those brighteners are really a lifesaver.

I’ve been a green-drinker for years. I’m part of that old, original posse of people. I love it. I go and buy fresh ones. I’m not into the pressed ones. I like the ones that are freshly made right there. It’s so amazing how much it affects everything.

But otherwise, it’s just toners, brighteners, and any under-eye love I can possibly get. I have such lack of sleep from raising kids. It’s more like a three-step skin-care routine. I like misters for revitalizing makeup; it’s a great way to wear makeup all day for work. It’s like, “What do you do at 3 p.m. in the afternoon?” You do a mister with a little bit of water, which gives it life again and adds dewiness.

Have you tried those newer cleansers, like the oil-based types?
I’m so scared to try the oil-based cleansers. I still have yet to find a sunscreen that doesn’t make me break out. So I feel like my choices are zits or brown patches. I don’t tan in the sun, so I’m not in danger so much. A lot of stuff just makes me break out.

I have a few cleansing oils that beauty-editor friends have given me, but I’m going to wait until after the pregnancy to try it out. I can’t take acne on top of the pregnancy and feeling like an Oompa Loompa.

So how do you create an “empowering” makeup company?
I don’t respond to a beauty company that’s selling that you have to wear a lot of makeup and is all about glamour against a gold-rain backdrop. That’s not real life. I much more like dancing around in my closet to music. I don’t love overairbrushing or weird fake jungles or CGI. I kind of just like flowers. I like white backdrops and stuff that’s just very grounded in reality.

When you see women who have warmth to them, that’s beautiful. It’s about a good heart and a smile that is coming across. I don’t really connect with a cold, aggressive-type thing. My personality doesn’t really magnetize to that. It’s more joyful than serious beauty. That’s what I did as a creative director at Cover Girl for seven years and what I try to bring to Flower Beauty.

It’s about sitting around in sweatpants — but we need to believe that we are women, too. It’s about dancing around your closet and getting ready for a date or to go to work; that’s more true to life.

Continue reading Q&A: Drew Barrymore on ’90s Beauty, How Concealer Can Be Empowering, and More

Filed in Articles Find It in Everything

Godiva Chocolatier Partners With Drew Barrymore To Find It In Everything For Valentine’s Day

Drew has partnered up with Godiva Chocolate (yummmy!) for Valentines Day. PR Newswire has shared this press conference.

NEW YORK, Jan. 28, 2014 /PRNewswire/ — This Valentine’s Day, GODIVA Chocolatier is celebrating every day’s heart-melting moments. To kick-off the season of love, GODIVA is partnering with Drew Barrymore and her new coffee table book, Find It in Everything, a collection of photographs of heart-shaped objects. Through this heart-felt partnership, the brand synonymous for their iconic heart-shaped boxes will join the actress in recognizing love and romance can be found everywhere.

Beginning February 1st, GODIVA will be offering Find It in Everything as a gift with purchase of $50 at over 200 GODIVA boutiques nationwide and for $65 on Together, GODIVA and Drew Barrymore are encouraging chocolate lovers to share photos of heart-melting moments as a part of GODIVA’s Heart-Melting Valentine’s Day Sweepstakes. Consumers uploading photos to GODIVA’s Facebook Page have the opportunity to win GODIVA Valentine’s Day favorites and one lucky winner will have the chance to attend a meet and greet with Drew Barrymore, receive a signed copy of Find it in Everything and relish in a year’s worth of GODIVA chocolate.

“For decades, I’ve been collecting images of hearts and I am excited that I am finally able to share them. I’m inspired by the shape and the many emotions that the heart symbolizes. No other brand honors love and heart-melting moments like GODIVA so working with the brand feels like a perfect fit” said Drew Barrymore. “I’ve even photographed exclusive GODIVA hearts that can only be seen on and by following @GODIVA.”

Hearts are at the core of GODIVA’s decadent gift offerings throughout the Valentine’s Day season. These tempting treats include classic GODIVA Keepsake Hearts ($50 for 15 pcs), new limited-edition Valentine’s Day Truffle Flights ($16), iconic Valentine’s Day Gold Ballotins ($15 for 8 pcs) and Milk and Dark Chocolate Message Truffles ($12). Boutique exclusive items include Freshly Dipped Chocolate-Covered Strawberries (from $7 each to $48 for 6 strawberries) and Fudge Heart Pops ($3).

Filed in Flower Beauty Magazines

Drew’s Behind the Cover Beauty

Marie Claire gave us a peek on how Drew got her beautiful cover look for her new shoot for their February issue.

MAKEUP: Makeup artist Jo Strettell captured a strong, confident vibe with perfect skin, thickly applied mascara, and a classic pout. To get the look, she lined Barrymore’s lips, then brushed on a red hue, blotted, and reapplied to intensify the color. “Simple but striking,” Strettell says. HAIR: Hairstylist John D was going for an amped-up version of Barrymore’s naturally wavy texture. First, he worked in mousse for volume, dried her hair with a diffuser, and then bent pieces inward with a flatiron. NAILS: Manicurist Debbie Leavitt came up with a custom nail design featuring Flower polishes. “Drew is open to new ideas, so we decided to mix things up a bit.”

1. “I was inspired by all kinds of flowers for my flower beauty line, but I especially love peonies!” —Drew Barrymore

2. Flower Kiss Stick High Shine Lip Color in Rose Bud, $7;

3. Barrymore wears Flower Nail’d It Nail Lacquer in Bluebell of the Ball over Make My Daylily.

Get Drew’s nail look:
STEP 1 Groom nails, then apply one coat of a white or light-colored polish. STEP 2 Using a darker shade, paint on an upside-down V-shape to expose a triangle of the light polish underneath. STEP 3 Finish the look by applying a glossy top coat.

4. Flower products on the makeup table at the cover shoot.

Filed in Find It in Everything Interviews Videos

Drew Barrymore on New Film With Adam Sandler, Motherhood and New Book

This morning Good Morning America did a feature on Drew and her new book “Find It In Everything”.

Actress Drew Barrymore loves hearts, so much so that they’re the focus of her new book.

Barrymore’s latest endeavor is “Find It In Everything,” a collection of her photographs of hearts – a shape she says has inspired her for nearly 30 years.

“I started finding hearts in things – whether it was like, a tree I was passing, a straw wrapper on the ground, I think the heart has one continuous line, which is very powerful,” she said in an interview with ABC News’ Amy Robach.

Photography has a special effect on her.

“In a world and a life that moves so fast, photography just makes the sound go out and it makes you stop and take a pause. Photography calms me.”

The book is the “Charlie’s Angels” star’s latest endeavor, although she calls motherhood the role of a lifetime.

Barrymore, 38, who is married to art consultant Will Kopelman, spends her days chasing after her 18-month-old daughter, Olive, while awaiting the birth of baby number two.

“It’s a ride. I’m tired, but it’s the best ride I’ve ever been on in my life,” she said.

Barrymore has come a long way from the child star who captivated audiences in the blockbuster film, “E.T.,” and then made headlines for her wild behavior – including drug and alcohol addiction, partying and stints in rehab — as she grew up.

She attempted suicide, and became emancipated from her parents when she was 15 years old.

Asked if she ever looked back on her past and wondered how she got to where she is today, Barrymore replied: “I love the wonderful, awkward journey that I’ve been on in my life. I never have to worry that, like, I didn’t get anything out of my system.”

The photography book isn’t Barrymore’s only new project.

She is gearing up for the summer release of “Blended,” her third romantic comedy with Adam Sandler, and says she believes she and Sandler work well together.

“I think we challenge each other,” she said.

Barrymore is also taking cooking classes. “I’m not good at it, but I love it so much,” she said.