Filed in The Stand-In

Drew Barrymore to play dual roles in rom-com The Stand-In

EW.com has shared that Drew has been cast in a new film!

We’ll be getting double the Drew Barrymore in her next movie. Following her role on Netflix’s Santa Clarita Diet, the actress has landed dual parts in a new romantic-comedy, The Stand-In.

Directed by Silicon Valley executive producer Jamie Babbit and written by Sam Bain, the film sees a washed-up actress (Barrymore) hiring her unemployed stand-in (also Barrymore) to complete court-ordered community service when she’s busted for tax evasion. Soon, she starts using her double for all other aspects of her life, which leads the stand-in to take over her identity, her boyfriend, and her career.

Barrymore, who’s been just as active behind the camera as she has in front, will also produce the film with Ember Truesdell, Chris Miller, and Nancy Juvonen-Fallon through Flower Films. Tom McNulty will also produce for Exchange.

The Stand-In marks the latest big-screen feature from Babbit since 2015’s Addicted to Fresno. With the cult hit But I’m a Cheerleader under her belt, she has largely moved into the TV realm, directing episodes of HBO’s Girls, FXX’s It’s Always Sunny In Philadelphia, Fox’s The Orville, and Netflix’s Girlboss.

Barrymore, meanwhile, is planning her return for season 2 of Santa Clarita Diet, which was announced in March.

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Filed in Career

Hearst Picks Up Talker Starring Drew Barrymore

Looks like we might be getting a new talk show hosted by Drew!

Show would be produced by Warner Bros., Ellen DeGeneres

Hearst Television has picked up Warner Bros. Domestic Television Distribution’s new talk show starring Drew Barrymore, sources report.

Like Bethenny Frankel before it, Barrymore did her deal with Ellen DeGeneres’ A Very Good Production company, and DeGeneres would be an executive producer on the program.

Hearst is said to be interested in Barrymore because magazines published by its parent company do well when the actress appears on covers.

That Warner Bros. was in talks with the actress on a development deal was reported over the summer, although until now there’s been no movement on the project.

The move comes as there seems to be a lack of new projects coming to first-run syndication. NBCUniversal this season produced the only new nationally-cleared first-run strip, Harry, starring Harry Connick Jr. The show, which airs on Fox-owned stations in major markets, is averaging a 1.3 live-plus-same-day household rating, according to Nielsen Media Research. Last week, Connick Jr. got a cameo on NBC’s Today, replacing the ousted Billy Bush as a guest host in the 9 a.m. hour.

Tegna this season also launched its talk show starring T. D. Jakes, but the show isn’t cleared across the entire country.

(Source)

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Filed in Articles Flower Beauty

Drew Barrymore explains the next steps for her beauty business and why Instagram is her favorite social channel

Drew Barrymore is no doubt best-known for her huge Hollywood roles in blockbuster titles — “E.T,” “Charlie’s Angels,” “Never Been Kissed,” and “Donnie Darko” — and while she still plays a major role in the movie and TV industry through her production company Flower Films, a big focus of her life now is situated at the helm of her cosmetics business.

Barrymore founded Flower Cosmetics in 2013, which offers an affordable cosmetics line, sold exclusively at Walmart.

The cosmetics industry has many established players and the sector is extremely competitive; something Barrymore clearly knew a thing or two about when she launched Flower — her ex-husband’s father, Arie Kopelman, is the CEO of Chanel.

Speaking to Business Insider at Advertising Week New York on Wednesday, Barrymore explained the three reasons why she made the leap.

“It was getting my sort of college degree in being a co-creative director for Cover Girl for eight years, being part of the campaigns, and concepts, and marketing, and photography,” she said. “Working with [makeup artist] Pat McGrath and trying to drive the brand into something I felt like could best serve, as well as the women we were trying to reach gave me so much education that it felt like a waste not to do something with it.”

Barrymore then joked: “I’ve also been in a makeup chair since I was 6-years-old and had the fortune of working with the icons of the beauty industry, so learning, being in love with products, pigments, brands, companies, and just being a constant student of makeup.”

She described the third reason as a “hybrid” of the love of makeup and the advertising of it.

“I think there’s such a crucial necessity for positive messaging so that women feel empowered and are not making themselves up to be something else,” she said. “It’s always about being the best you. Who you are inside and your joy levels and a smile is better than any lipstick. It’s sort of anti-makeup messaging, but I think it’s more human-messaging and the rest will fall into place.”

What most surprised Barrymore about running a cosmetics line was the “level of time-consuming anxiety” that comes with constantly attempting to track down the latest innovations.

Barrymore said: “That’s really what the beauty game is all about. It’s about constant new-to-market products. So traveling to labs and creating 30 to 50 new products every single year is so much more all encompassing and consuming than I would have assumed.”

“When we launched, we launched with 180 products and that felt like an undertaking. But every year there are 30 to 50 [new products]. Chasing innovations and being competitive with the labs is one of the most challenging and exhausting [aspects] but when you win a victory, you feel like you want to throw a party. You got that formula? This is a good day,” Barrymore added.

The Flower brand has since expanded into other verticals including eyewear and a recently announced home line. We asked where she might take it next.

“[The idea is] to build the branches of your tree from a nucleus. The nucleus is color cosmetics with Flower: Fragrance, brushes, bags, eyewear — things that naturally evolve and don’t feel like they are greedy and all over the place,” Barrymore said.

“With the [home] line comes the love of home, and design, and lifestyle — those are natural branches to that tree. Slow and steady wins the race and being on point with what you’re trying to do, rather than just throwing it out there and seeing what sticks,” she said.

As far as marketing is concerned, Barrymore remarked that there has never been more content available from beauty bloggers and companies offering makeup “how-tos.”

“If anything, it’s overloaded. Where do I begin to go down the rabbit hole of people showing their knowledge, application, love, passion, their latest thing? It’s all being shared out there and that’s fun to see major companies that used to just rely on TV and print accessing these women bloggers out there and wanting them to talk about their products because it’s a more human channel,” Barrymore said.

As for herself, Barrymore says Instagram is her online channel of choice. The actress, producer, and entrepreneur has more than 5.3 million followers and regularly shares updates about her businesses.

“Instagram: that’s my platform. I need one and one only. I’ve never done Snapchat, never done Twitter. Facebook is important but I’m personally invested in Instagram — that’s my channel,” she said.

Barrymore participated in an Advertising Week New York panel on Tuesday afternoon with her ex-husband Will Kopelman’s father Arie Kopelman, who is the CEO of Chanel, and her ex-husband’s brother-in-law, ad tech company Kargo’s founder and CEO Harry Kargman.

(Source)

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Filed in Drew Barrymore Home Decor

Drew Barrymore’s New Home Line Is the Prettiest Thing You’ll See All Day

People did a feature on Drew’s new home line.

At Drew Barrymore’s house, it’s all about ease.

“I’m happiest when my home is filled with family and friends. And I want it to be comfortable and inviting for them,” she tells PEOPLE. “There’s nothing more awkward then walking into someone’s house, looking around and not being sure where it’s safe to sit.”

So it should come as no surprise that when decor-lover Drew thought about designing some accent pieces of her own, she went for a style that is breezy, beautiful and far from stuck-up. PEOPLE can exclusively announce that the actress is debuting Drew Barrymore’s Home Decor Collection with personalization site Shutterfly today. The collection, which includes an array of bedding, artwork, paperweights, pillows, shower curtains and more is filled with gorgeous pieces that embody Drew’s boho outlook.

This new venture is far from the actress’s first foray into design. It joins a roster of product lines including Flower Beauty, Flower Eyewear and Barrymore Wines. “I’m so lucky that I get to work in such a wide-array of design arenas every day,” Barrymore says. “It’s so energizing.”

While the design process was a team effort — “Like I always say, you can never do anything in life alone” — there were a few doses of inspiration that Barrymore took directly from her own home, including hints of gold, geometric patterns and soft shades.

“I found this piece of fabric at the Rose Bowl that really inspired me, and ultimately, ended up setting the entire tone for my room,” she says. “You can really see this in the bedding collection — I was able to take that original inspiration pattern and tweak the colors, lines and shapes to design something that is hopefully attractive and fun.”

When it comes to decorating her own spaces, Barrymore’s mantra might just be patience makes perfect.

“You have to buy and decorate from different places over time, which takes patience,” she says. “But it’s so worth it when you eventually walk through a room, and the time that it took to create it disappears, and you have that Oprah ‘aha’ moment, and it has all come together.”

Barrymore might be a master of design now, but like any of us, she’s embraced a few trends that have passed their prime — including one ‘70s flashback the actress is trying to resurface.

“Shag carpet,” she says. “But the funny thing is I’m desperately trying to find a room in my house that I can bring it back!”

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Filed in Santa Clarita Diet Television

Drew Barrymore and Timothy Olyphant to Star in Netflix Series Santa Clarita Diet

Variety shares that Drew has joined a new Netflix series.

Netflix has greenlit a comedy series with stars Drew Barrymore and Timothy Olyphant, Variety has learned. Titled “Santa Clarita Diet,” the single-cam project hails from creator Victor Fresco.

“Santa Clarita Diet” follows Joel (Olyphant) and Sheila (Barrymore), a married couple who are real estate agents leading vaguely discontented lives in the L.A. suburb of Santa Clarita, until Sheila goes through a dramatic change sending both their lives down a road of death and destruction — but in a good way.

“The genius of casting Timothy and Drew, combined with my comedic … oh wait, that’s Cindy’s quote. I agree with what Cindy is about to say,” Fresco said in a statement — showing off his comedy chops.

Netflix’s Cindy Holland said, “The genius casting of Timothy and Drew combined with Victor’s unique comedic sensibility will delight, and definitely surprise, our members around the world.”

Fresco will serve as showrunner, writer and exec producer, along with Barrymore and Olyphant who will pull double duty, also exec producing. Kapital Entertainment and Kapital-based KatCo are both behind the Netflix production with Aaron Kaplan and Tracy Katsky both exec producing. Barrymore will produce by way of her Flower Films shingle with the company’s Chris Miller and Ember Truesdell also set as EPs and Nancy Juvonen as a producer.

Olyphant most recently came off of FX’s critically acclaimed series “Justified.” For Barrymore, the project marks her first regular series role.

“Santa Clarita Diet” is slated to launch in 2017 on Netflix.

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Filed in Articles Flower Beauty

Drew Barrymore on Flower Beauty and the Celebrity Sellout

The Daily caught up with Drew Barrymore, who founded her cosmetics line Flower Beauty in 2012, last week at the Financo retail forum in New York where she was in conversation with her father-in-law, the former CEO of Chanel Arie L. Kopelman, about her burgeoning beauty empire and her plans to roll out the concept in China, Australia, the UK, and online.

On never wanting to be a sellout celeb:
“After E.T. an onslaught of product placement opportunities came my way and for someone living in a single mother house in West Hollywood who didn’t have two nickels to rub together, it seemed very enticing. But I remember Steven Spielberg saying, “No. Don’t. Think about the longevity of your career. If you sell out now you can cheapen your message. Somehow at 7 years old it totally clicked and made so much sense to me.”

On saying no to that Covergirl contract:
“After that advice I had an allergy and fear of endorsing anything for the rest of my life. So when Covergirl came knocking, we had a wonderful, inspiring conversation but I said, ‘Thank you so much, I really love your brand but I just don’t endorse things.’ They came back to a year later and said, ‘What if we made you co-creative director and you would be in charge of all the marketing?’ I actually love marketing and would die to go into the advertising business because I think it’s so powerful. Covergirl saw the kind of person I was and gave me an opportunity that they thought might be more inspiring and fitting to me at this time in my life. And I loved it, especially the empowering messages for women. You know, girl dancing in her closet, Helmut Newton timeless style backdrop. These are the kind of women that I relate to because they’re telling you to be your best you, not to be someone else.”

On what inspired the launch of Flower Beauty:
“It was an auspicious aligning of the stars. I had been a co-creative director at Covergirl for seven years and as my contract was ending the woman who was the head of Walmart said she was looking for a different type of venture in her beauty department. So we met and came up with the philosophy of doing luxury goods at mass price point.”

On the concept of mass luxury:
“When you’re forced to think differently, you really do think outside the box. We tried to bring a brand promise and stay true to it and we actually managed to create really expensive high-end luxury formulas at those labs by changing the margins and putting all of our marketing and advertising dollars into the products. Now you see every big company putting their marketing money into social media and Snapchat anyway.”

On taking advice from her father-in-law:
“Arie has been such an amazing sounding board. I would go to him and say, ‘I’m struggling with the packaging, my heart’s over here, my guts over there,’ and he’d say, ‘Walk into a store, look around, tell me everything you see.’ And I would come back to say this and that. Then he would say, ‘Now look around and tell me what you don’t see.’ And it was the best advice ever. Arie and I also talked about the difference between name slapping companies and companies that really are thriving, where you can feel the investment of the people involved who are giving their lives over to it and caring about every piece of it.”

On her idea of success:
“The definition should be relief and employment. And I think it really does come down to the product, the formulas, and they way things are performing. Women know the difference. Flower Beauty is growing by the day. We started in 1,600 doors and now we’re in almost 4,000. We also just launched Flower Eyewear, and we’re number one at Walmart, which I’m very proud to say because I’m relieved it worked. Reviews are important—social media and creating a good marketing campaign that really speaks to women.”

On empowering women through makeup:
“As a woman, makeup is the greatest thing ever. I looked like the Crypt Keeper before I came here. A little foundation and lipstick on my lips and cheeks—and OK, a blowout—and it’s amazing how that has changed my whole perspective and my confidence. If you walk into a room and you’re insecure and looking for people to validate you, you’re screwed. You walk into a room and present who you are with some level of self awareness, confidence, and a kind heart, and you’re on a different cylinder. I think makeup is a great gateway to that.”

On marrying motherhood with the beauty business:
“I come from the world of movies and storytelling, so the story of empowering women has never been so vital to me because I now have two daughters and I am responsible for their journey and raising them into wonderful women. Flower Beauty has enabled me to spend my time being the kind of mother that I really wanted to be. I didn’t want to be on a film set from 5 a.m. until midnight, missing out on my children’s childhood. This way, I can be a businesswoman that wakes up with my kids, feeds them dinner, puts them to bed, and spends my weekends with them. When they’re 16 and slamming the door in my face, then maybe I’ll think about going back to film. But right now, these businesses exercise a different muscle for me. Being in films makes you lazy because you can wake up and be like, I want to be a news anchor today in Paris and you make a film about that, but oh my god the beauty business…wow, it’s challenging.”

On the future as a slow burn:
“Nothing happens overnight. Which is scary, because you want it to financially work overnight. But slow and steady wins the race. The companies that I aspire to be, like Honest and what Gwyneth Paltrow is doing with Goop, have taken years. You can see that it is their blood sweat and tears and it’s isn’t celebrity name slapping. More power to those people.”

(Source)

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